Specsmakers: Supporting Omnichannel Retail Growth Through Talent Acquisition

‍Industry: Eyewear Retail & E-Commerce | Product: Omnichannel Eyewear Platform | Region: India

The Challenge

Specsmakers, a leading eyewear retailer in India with over 250 retail locations, sought to modernize its digital infrastructure to enhance customer experience and streamline operations. The objectives included:

• E-Commerce Expansion: Develop a robust online platform to complement their physical stores.
• Inventory Management: Implement a system to synchronize inventory across all retail outlets and the online store.
• Customer Experience: Enhance the user interface and experience (UI/UX) for both web and mobile applications.
• Operational Efficiency: Automate backend processes to improve efficiency and reduce manual errors.

However, building an in-house tech team posed challenges in terms of recruitment, cost, and time.

The DevX Solution

DevX partnered with Specsmakers to establish a dedicated development team in India, providing end-to-end solutions:

Team Assembly & Management

• Recruited a cross-functional team of 15 professionals, including frontend and backend developers, UI/UX designers, and QA specialists.
• Managed HR functions, payroll, and compliance, ensuring seamless operations without the need for Specsmakers to establish a separate legal entity.

Digital Platform Development

• Developed a scalable e-commerce platform with features such as virtual try-on, personalized recommendations, and secure payment gateways.
• Implemented an integrated inventory management system to synchronize stock levels across all retail outlets and the online store.

Mobile Application Enhancement

• Redesigned the mobile application to improve user engagement and retention.
• Integrated features like order tracking, store locator, and customer support chat.

The Results

Within 8 months, Specsmakers successfully launched its revamped digital platforms, achieving:

• Team Size - 15 professionals
• Cost Savings ~ 55% compared to local hiring
• Online Sales Growth - 70% increase post-launch

Client Testimonial

“Partnering with DevX enabled us to accelerate our digital transformation journey. Their expertise in setting up and managing a dedicated development team allowed us to focus on our core business while they handled the technical aspects seamlessly.”
— Specsmakers

Why It Worked

• Strategic Talent Acquisition: Leveraged India's rich talent pool to build a competent and cost-effective team.
• Comprehensive Management: Handled all operational aspects, allowing Specsmakers to focus on strategic goals.
• Agile Development: Employed agile methodologies to ensure flexibility and timely delivery.

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